Calculus_of_Commerce_Aug04

# Calculus_of_Commerce_Aug04 - viewpoint O C TO B E R 2 0 0 4...

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The Calculus of Commerce | October 2004 view point | 3 DiamondCluster International 2 | view point emerging markets to find new growth. The second way to recog- nize an approaching stall point is to perform a growth gap analysis (GGA). In a GGA, the firm must look at its growth goals to determine how much growth is planned, ascertain how much of that growth will come from selling existing products and services to current cus- tomers and how much is expected to come from new cus- tomers for existing products, new products to existing cus- tomers, or new products to new customers. This analysis can help define the company’s growth aspirations and link those aspirations to the current product/service portfolio. For example, if your growth goals for the next planning horizon (say 5 years) are 15 % per year (for a compound growth of 101% by the end of year 5) how much of that 101% of growth is going to come from existing products and services and how much will come from those that are new to you and your firm? If existing products and services will deliver all your growth needs, you should focus on executing against current goals and objectives. But with business models
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## This note was uploaded on 07/08/2011 for the course BM 501 taught by Professor Kop during the Spring '11 term at Bloomsburg.

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Calculus_of_Commerce_Aug04 - viewpoint O C TO B E R 2 0 0 4...

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