Digital IQ 2010_Diamond_06-02-10

Digital IQ 2010_Diamond_06-02-10 - www.pwc.com Insight...

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www.pwc.com Insight Diamond’s third annual Digital IQ study Diamond Advisory Services The ability to make better business intelligence and information strategy investments can shift the competitive balance.
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Dear CIO, Grow the Business or You’ll Lose your ―C‖ ...................................................... 2 About Diamond . ................................................................................................................... 7 Table of contents
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Dear CIO, Grow the Business or You’ll Lose your “C” There has never been a better time to be a CIO. Every product’s information wrapper is growing, social media is transforming marketing and service, the infrastructure of the organization has new cloud-based options, and personal devices from the iPad to those running Google’s A ndroid are flying off the shelves. Every business needs an informed, capable, and decisive technology executive to help the company unlock the productive and innovative power of these new choices, while simultaneously running the information factory efficiently. However, Diamond Management & Technology Consultants’ third annual Digital IQ survey uncovered some disturbing news that indicates the role of the CIO is weakening. Our survey of 724 business and technology leaders had three key findings: First, innovation efforts of three out of four CIOs were focused not on new products or services, but on internal business process or IT improvements (see Figure 1). The CIO’s primary role in business innovation is to help the organization Figure 1 Second, we discovered that in more than half the companies surveyed, business leaders other than the CIO control at least 30% of the money spent on IT. Third, firms with the strongest financial performance not only had strong alignment among the business and IT leadership, but also strong mobilization and execution capabilities. The results of this year’s survey once again indicate that achieving superior growth and profit require more than simply aligning the business with IT. Rather, the CIO must also drive mobilization (preparing the organization and 9% 6% 10% 50% 25% 0% 10% 20% 30% 40% 50% 60% Create new products and services Reach new customers Improve customer service Improve business processes Improve IT Source: Diamond Management & Technology Consultants, third annual Digital IQ study
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Insight – Diamond’s third annual Digital IQ study Page 3 understanding details of the strategy) and execution. Among respondents, the strongest indicator of performance was the existence of a single roadmap for designing and executing the corporate strategy (see Figure 2). A single roadmap exists for corporate strategy
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Digital IQ 2010_Diamond_06-02-10 - www.pwc.com Insight...

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