Mars Company - Mars Company Blake Cordell History of Mars...

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Mars Company Blake Cordell
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History of Mars The company was incorporated in 1911 as the Mar-O-Bar Co. The company is known largely for their candy such as the Snickers, Milky Way, and M&M's, but Mars also sells other products. Mars's primary businesses are branded snack foods, accounting for approximately 43 percent of sales; pet-care products, comprising 44 percent of sales; and main meal, electronics, and drinks, accounting for the remaining 13 percent of sales. Across the world about half of sales are in Europe, 40 percent in the Americas, and 10 percent in Australia, Japan, and the West Pacific. Mars began in 1911 as the Mar-O-Bar Company, a snack food business founded by Frank C. Mars of Tacoma, Washington, who made a variety of butter cream candy in his home. When he first started he employed 125 people but the company quickly out grew its building and he was forced to move to a bigger facility where the Snickers and the Milky Way were created. During the depression the company grew even larger and more candy bars were created. Frank told his son, Forrest, to go to another country and start another business. So his father gave him the rights of Milky Way after his graduation from Yale he went to Europe and created a pet food company which was very successful. In 1940 Forrest returned to the U.S. where he invented the M&M's candies. During the summer time stores would only keep so many chocolate bars because of the lack of AC, but M&M's would not melt so with the help
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Mars Company - Mars Company Blake Cordell History of Mars...

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