Review Sheet - 350 Final Exam Review Sheet Edition 12,...

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350 Final Exam Review Sheet Edition 12, Spring 2011 Chapter 1 Marketing Is Important to you (pp. 5-6) Micro vs. Macro Views of Marketing (p. 6) Macro-marketing (pp. 8-11) Exhibit 1-2 (p. 14), plus related discussion Economies of Scale Functions of Marketing Exhibit 1-1, plus related discussion Marketing concept, marketing orientation (pp. 16-17) Exhibit 1-6 (p. 21) Social Responsibility and ethics (pp. 22-23, 24-26) Exhibit 1-8 Chapter 2 Define marketing management process (p. 32); Exhibit 2-1 Define marketing strategy (pp. 33-34) Target marketing (pp. 34-35) Marketing mix; Exhibit 2-5 Customer equity (p. 43) Attractive opportunities (pp. 46-49) Exhibit 2-9; planning process (pp. 49-51) Opportunities to pursue (pp. 49-51); Exhibit 2-10 Chapter 4 Define generic markets, product markets (p. 91) Exhibit 4-1 Define market segmentation (p. 94) Exhibit 4-3 Criteria for segmenting (p. 97) Exhibit 4-8, Exhibit 4-9 Customer relationship management (CRM) Positioning (pp. 106-109) Chapter 5 Exhibit 5-2
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This note was uploaded on 06/22/2011 for the course MKTG 350 taught by Professor Worsham during the Spring '10 term at South Carolina.

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Review Sheet - 350 Final Exam Review Sheet Edition 12,...

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