Exam 4 Review Sheet

Exam 4 Review Sheet - Exhibit 14-4 Ethical issues (pp. 372)...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Review Sheet: Text Concepts Exam #4 Chapters 13-15 Chapter 13 Define promotion, personal selling, advertising, publicity, sales promotion Exhibit 13-2 (p. 325) Integrated marketing communications (pp. 326) AIDA model (p. 329), Exhibit 13-3 Exhibit 13-4 Direct response (pp. 331-333) CRM (p. 332); Push vs. pull (pp. 336-338) Adoption process (pp. 339-342); Primary, secondary demand (pp. 342-343) Task method (p. 344) Chapter 14 Missionary salespeople (p. 355) “Customer service promotes ….” (pp. 357-358) Exhibit 14-2 “Information Technology…” (pp. 363-364)
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Exhibit 14-4 Ethical issues (pp. 372) Chapter 15 Exhibit 15.2 Define: institutional advertising (p. 383); pioneering advertising (p. 383); advertising allowances (p. 385); cooperative advertising (p. 385) “Choosing the ‘Best’ medium…” (pp. 385-388) Exhibit 15-5 “Advertising on the Internet…” (pp. 388-392) “Measuring Advertising Effectiveness….” (pp. 396-397) Define: corrective advertising (p. 397) “Problems in Managing Sales Promotions” (pp. 400-401)...
View Full Document

This note was uploaded on 06/22/2011 for the course MKTG 350 taught by Professor Worsham during the Spring '10 term at South Carolina.

Ask a homework question - tutors are online