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Unformatted text preview: Chapter 10 Direct or indirect section (pp. 250-254) Reduction of discrepancies (pp. 254-255) Define: channel captain (p. 257), vertical marketing systems (p. 259), corporate channel systems (p. 259), direct marketing (p. 253) P. 262 ideal exposure, intensive, selective, exclusive distribution Chapter 11 Define logistics and physical distribution (p. 272) Physical distribution concept (pp. 275-276) Exhibit 11-2 Supply chain (p. 278), electronic data interchange (EDI) (p. 279) Transporting alternatives (pp. 282-286) Distribution centers (p. 289)...
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- Spring '10