350_Review_Sheet_Exam_1_Spring_2011[1]

350_Review_Sheet_Exam_1_Spring_2011[1] - Exhibit 2-1 Define...

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Review Sheet: Text Concepts Exam #1 Chapters 1-5 Chapter 1 Exhibit 1-1, plus related discussion Marketing Is Important to you (pp. 5-6) How should we define marketing? Macro-marketing (pp. 8-11) Exhibit 1-2 (p. 14), plus related discussion Economies of Scale Functions of Marketing Marketing concept, marketing orientation (pp. 16-17) Exhibit 1-6 (p. 21) Social Responsibility and ethics (pp. 22-23, 25- 26) Chapter 5 Exhibit 5-1, Exhibit 5-2 Perception (p. 122), hierarchy of needs The learning process (p. 120), Psychographics (p. 124) Psychological Influences Attitudes, beliefs (p. 121) Define: family life cycle, social class, reference groups, opinion leaders, culture Consumer decision process (pp. 131-134) Problem solving (Exhibit 5-10; extensive problem solving, etc. (p. 132) Discretionary income (p. 116) Chapter 2 Define marketing management process (p. 32);
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Unformatted text preview: Exhibit 2-1 Define marketing strategy (pp. 33-34) Target marketing (pp. 34-35) Marketing mix; Exhibit 2-5 Customer equity (p. 43) Attractive opportunities (p. 46) Exhibit 2-9; planning process (pp. 49-51) Opportunities to pursue (pp. 49-50); Exhibit 2-10 Chapter 3 Objectives (pp. 59-61); Analyzing Competitors (pp. 63-66) NAFTA (p. 71) GDP (p. 76) MSAs, CMSAs (pp. 77-78) Planning grids, portfolios (pp. 82-83) SBU (p. 83), strategic business units Monopolistic competition (p. 64) Sustainability (p. 81) Chapter 4 Define generic markets, product markets (pp. 90-92) Exhibit 4-1 Define market segmentation (p. 94) Exhibit 4-3 Criteria for segmenting (p. 97) Exhibit 4-8, Exhibit 4-9 Customer relationship management (CRM) (p. 105) Positioning (pp. 107-108)...
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