Adapting to Your Audience

Adapting to Your Audience - Adapting to Your Audience Dr....

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Adapting to Your Audience Dr. R. T. Lambdin, Sapa MGMT 250 “You” Attitude Talk about the Reader --not yourself Unless the message is negative Do not talk about your feelings Except to offer sincere congratulations or condolences Do not predict the reader’s response in your writing More “You” Attitude But Do realize the reader’s probable psychological response Protect ego Think of objections Make reader feel empowered Develop benefits for the reader Analyze, not in a cynical or manipulative way Be sensitive and ethical Denotation vs. Connotation Denotation Explicit Direct Meaning All Business Writing except negative Connotation
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This note was uploaded on 06/22/2011 for the course MGMT 250 taught by Professor Clippinger during the Fall '10 term at South Carolina.

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Adapting to Your Audience - Adapting to Your Audience Dr....

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