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Unformatted text preview: Agencies, Unions, Customers, Media, Potential Employees 3. Personal Messages: Written especially to Flirt & to Complain Know Thy Purpose What Do You Hope to Accomplish? What Should Your Audience Do, Feel, or Think after Experiencing Your Message? 3 Main Purposes (Usually all 3 in 1 Message!) 1. Inform 2. Persuade 3. Build Goodwill (even in a negative communication as a part of business ethics). Show, Don’t Tell Be Specific, Prove Your Point. The Discourse Community in Business Believes in Examples and Percentages. Examples : No : Earnings were up last year. Yes : Our profits increased 37% for Jan. 2001-Jan. 2002. No : We need to hire more laborers. Yes : We need 10 experienced machinists who know how to make bolts to hold airplane door composite materials. Questions? Comments? Suggestions? Vamoose!!!...
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- Fall '10
- Rhetoric, Thy Purpose, Thy Audience, Audience Know Thy, Persuasive Appeals Ethos