Sampling - Sampling Population . . . . . . . . . . . . . ....

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. . . .. …. .. . . . . . . . .. …. .. . . . . .. .. …. .. . . . ….. . .. ……. . . . . … . . . . . . . . . . . . . . . . . . . . . . . . …. . . . .. . . . . . . …. . . . . . . . … . . . … …. . . … . . . . . . … . . . . . . . . . . . . . . . . . . . . Population Sampling Sampling Sample . . . . . . . . . . . . . . . .
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Population: the entire group under study as defined by research objectives… Researchers define populations in specific terms such as “heads of households located in areas served by the company who are responsible for making the pest control decision.” A Word About the Population A Word About the Population
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Taxonomy of Sampling Designs Taxonomy of Sampling Designs Sampling Designs Non-Probability Probability Convenience Judgmental Snowball Quota SRS Systematic Stratified Cluster
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"The Lingo" Key Sampling Terms Key Sampling Terms Sample: a subset of the population that should represent the entire group Sample unit: the basic level of investigation -consumers, store managers, shelf- facings, teens, etc. The research objective should define the sample unit. Census: an accounting of the complete population Sampling error: any error that occurs in a survey because a sample is used Sample frame: a master list of the entire population. Sample frame error:
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This note was uploaded on 06/23/2011 for the course MKTG 352 taught by Professor ? during the Summer '10 term at South Carolina.

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Sampling - Sampling Population . . . . . . . . . . . . . ....

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