Observation Studies

Observation Studies - Observation Observation Research -...

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Observation Observation Observation Research - systematically recording the behavioral patterns of people, objects, and events in order to obtain marketing information. Answers: what, where, how, when, who
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Observation Degree of Structure Degree of Disguise Method of Administration Structured Unstructured Hidden Visible Indirect Direct Mechanical Human Setting Physicality Natural Contrived Observation Observation
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Direct vs. Indirect Direct observation: observing behavior as it occurs b wait times Indirect observation: observing the results of the behavior rather than the behavior itself Audits Types of Observation Types of Observation
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Audit - taking a physical inventory as a means of getting information. - pantry audit/scanner-based panel Physical trace evidence - gathering information from physical evidence. - garbage - AZ - license plates Indirect Observation Indirect Observation
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Structured vs. Unstructured Structured observation: researcher identifies beforehand which behaviors are to observed
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This note was uploaded on 06/23/2011 for the course MKTG 352 taught by Professor ? during the Summer '10 term at South Carolina.

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Observation Studies - Observation Observation Research -...

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