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Research Design & Qualitative Research

Research Design & Qualitative Research - The...

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The Marketing Research Process The Marketing Research Process 1. Problem Definition 2. Research Design 3. Sampling 4. Data Gathering 5. Data Analysis 6. Report Preparation
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INFORMATION: Causal Descriptive Exploratory focus groups content analysis observation secondary source cross-tabs t-tests, ANOVA regression experiments The Research Design The Research Design
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A research design is a set of advance decisions that makes up the master plan specifying the methods and procedures for collecting and analyzing the needed information. The Research Design The Research Design
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Three traditional categories: Exploratory Descriptive Causal The choice of the most appropriate design depends largely on the objectives of the research and how much is known about the problem and research objectives. Focus here The Research Design The Research Design
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Test, Discover New Products Clarify Problem and Hypotheses - statements that describe the relationship
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