MIS FILM - THE UNIVERSITY OF TEXAS Territory Wars M IS...

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Unformatted text preview: THE UNIVERSITY OF TEXAS Territory Wars M IS Live!: Bruce Li, Reggie Wilson, Jimmy Hong, Matt Fisher McCombs School of Business 10/21/2009 EXT. Fight Scene MASTER CHIEF swerves behind a truck as a bullet glances off the vehicle behind him. MASTER CHIEF Mario and silly Sony Playstation! Why are you here!? You should flee the market while you still have a chance! (glances back) The 3/24/2007 publication of the economist says that Microsoft has sold 10m XBOX 360s since its November 2005 release...we are clearly the best gaming console! Master Chief ducks behind as Mario dives out from behind a car and fires. Mario rolls behind another car, into safety. MARIO (breathing hard, quietly) This is true, this is true. Literally, a Playstation with a gun peers over the corner of another car, but ducks away as a bullet flies into the bumper. PLAYSTATION I cant believe we have lost so much market power! In 2000 our PS2 held 70% of the market share according to the 3/24/2007 publication of the Economist... Master chief takes a deep breath. Closes his eyes, then he jumps out from behind the car, turns, raises his arms, both guns flaring... MASTER CHIEF Well you know what they say guys innovate or die! INT. DARK ROOM ECU on Master Chief. MASTER CHIEF How did this all begin? Sonys Playstation 2 conquered the XBOX in sales from 01-03. But we have indeed devised a plan to reverse this problem. Our marketing team will invest $500 million advertisement....
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MIS FILM - THE UNIVERSITY OF TEXAS Territory Wars M IS...

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