MSGP 3 - Date To Elota Patton From Team MIS Live 10am...

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Date: March 25, 2009 To: Elota Patton From: Team MIS Live! 10am Subject: Territory Wars Media & Tools: We will use a camera from the business school and Bruce has access to editing software as well as a computer to run it. Microsoft Case: We decided that the most interesting part of the case study was Microsoft’s ground breaking steps into the gaming industry and the subsequent leaps that followed. With Microsoft’s first system hitting stores they were already setting records. The strategy and power behind such a campaign is worthy of being recognized and we would like the exploit exactly that. Probably the most revolutionary instillation in the gaming world is Xbox Live! which allows gamers to meet in an online lobby to chat and challenge each other in their respective games. Case Update: Each team member should read a minimum of three different articles about the challenges Microsoft has faced since 2005. Each team member needs one article from a scholarly journal. (See http://www.library.cornell.edu/olinuris/ref/research/skill20.html for information about identifying scholarly journals.) The articles should address the following questions: How has Microsoft’s competitive landscape changed? What companies, competitors, or customers have created new challenges for Microsoft? How has Microsoft responded to these
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This note was uploaded on 06/24/2011 for the course MIS 301 taught by Professor Mccleod during the Fall '08 term at University of Texas.

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MSGP 3 - Date To Elota Patton From Team MIS Live 10am...

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