Marketing Project, Part I (Final Draft) Commented

Marketing Project, Part I (Final Draft) Commented -...

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Unformatted text preview: Marketing Project, Part I Amber McAdams, Nancy Tan, Danny Little, Noe Manrrique, Matthew Fisher OnI am still not clear about the problem. Is it positioning, design or targeting of ipad? Or something else? This is very critical. Good attempt. Could you get the contribution of different apple products to its top and bottom line? What about other e-readers? Did you try getting data for them or are they do not have a significant market presence? Please mention. If you believe that netbooks are also going to be competition for ipad, could we have some more information on the netbook markets? Growth, players, size, etc.? Do we have the channel-wise break up of sales? Seems to be out of place. Till now the focus has been ipad, then why are we talking about iphone suddenly Macro environment factors missing from the note January 27, 2010, Apple Inc. introduced the iPad as the newest product in its repertoire of smart phones and personal computers. Initially designed to be better than both a smart phone and a computer, it falls short of market standards for both. According to Apples website, its mission is to , ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award- winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone. It is clear that Apples goal is to become the worlds leader in personal computers and to continue to revolutionize the personal media experience. As a natural consequence, some innovative products that Apple introduces to the personal media market will be met with hesitation and skepticism. The iPad, Apples attempt to create a hybrid between their touch screen iPhone and a small, tablet computer has struggled to establish an identity in the crucial first weeks after product announcement. Market analysts and consumers alike are concerned that the main problem that the iPad will face is the lack of a defined market. The iPads features fall short of most netbook computers yet are not conveniently pocket-sized like the iPhone. On their webpage, Apple describes the iPad as a device that allows users to browse the web, read and send e-mail, enjoy photos, watch videos, listen to music, play games, read e-books and much more. Like previous Apple products, the iPad is capable of running all of the 140,000 apps found in the App Store. In addition, the iPad features an almost full-size soft keyboard making e-mail more user-friendly. The iPad syncs with iTunes, iPods, and iPhones, as well as Macs and PCs, making it easy for users to access their existing contacts, photos, music, movies, TV shows, applications and more. The iPad will be available in two versions: one with Wi-Fi...
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This note was uploaded on 06/24/2011 for the course MKT 337 taught by Professor Mcallister during the Spring '07 term at University of Texas at Austin.

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Marketing Project, Part I (Final Draft) Commented -...

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