Unformatted text preview: The iPad although priced significantly lower than any tablet PC does not offer the features a more expensive tablet PC does. Based on the results of our survey, the iPad is priced much too high for such limited functionality. There was quite the turnaround for users willingness to buy the iPad with additional features. Students and young professionals need multiple applications to be running at the same time to integrate it into their daily lives. Based on our results from the survey almost half of the population said they would purchase an iPad if it included (listed features). Again this highlights the consumers need for (listed features) until the product features matches the consumers need, the iPad will remain a luxury toy....
View Full Document
- Spring '07
- Marketing, Multi-touch, The Turnaround, Percent Response Count