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mattel toys oct 13 prof

mattel toys oct 13 prof - Mattel's Products Hasbro's...

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Mattel’s Products
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Hasbro’s Products
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The Iron Man character is one of the mightiest forces ever to fight evil and you control his every move! This "iron-clad" electronic figure features lights to intimidate his opponents and even "speaks" mighty phrases like "Target engaged!" and "Let's see what this suit can do!" When it's time to send your hero into combat, grab your remote control and get your hero moving. No matter how your figure has to "fight" the bad guys, you're in complete control! Send him bravely walking forward into the thick of the battle and then use the remote control to fire his four missile accessories. Practice firing at the targets so that when the "real fight" goes down, you and your figure are ready to deal the bad guys a blow they'll never forget!
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Video Links FDA http://www.fda.gov/ForConsumers/Consum Mattel Apologizes to China http://www.youtube.com/watch?v=RR84Y1 Senate Hearing on Toy Safety http://www.youtube.com/watch?v=o7AVlBS 4
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5 Mattel and the Toy Recalls Case Discussion Questions October 13, 2010
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Initial Questions What is this case fundamentally about? What are some of the cross-disciplinary facets of this case? 6
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Key Principles from this case Complexity of multinational operations Coordination and control Slippages in global supply chains Knowledge management and organizational learning Recall strategy and its decisions Strategic decision making Stakeholders of a multinational corporation Values and ethics of a multinational corporations 7
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Cross Disciplinary Facets International management Strategic management Marketing and operations management Communications management 8
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