350+Review+Sheet+Exam+3_Spring_2010[1]

350+Review+Sheet+Exam+3_Spring_2010[1] - Define: channel...

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Review Sheet: Text Concepts Exam #3 Chapters 16-17, 10-12 Chapter 16 Exhibit 16-3; 16-4 Objectives pp. 411-413 Skimming pricing policy (p. 416) Penetration pricing (p. 418) Reduction from list prices (pp. 420-423) Allowances (pp. 423-424) Define: unfair trade pricing (p. 429), dumping (p. 429), price discrimination (p. 432) Chapter 17 Markups (pp. 439-442) Break-even analysis (pp. 446-448) Define: marginal analysis (p. 448), 3 kinds of total cost (p. 443), average cost pricing (p. 444) Define: value in use pricing (p. 452), reference prices (p. 453), bait pricing (p. 455), psychological pricing (p. 455), product bundle pricing (p. 458) Chapter 10 Direct or indirect section (pp. 250-254) Reduction of discrepancies (pp. 254-255)
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Unformatted text preview: Define: channel captain (p. 257), vertical marketing systems (p. 259), corporate channel systems (p. 259), direct marketing (p. 253) P. 262 ideal exposure, intensive, selective, exclusive distribution Chapter 11 Define logistics and physical distribution (p. 272) Physical distribution concept (pp. 275-276) Exhibit 11-2 Supply chain (p. 278), electronic data interchange (EDI) (p. 279) Transporting alternatives (pp. 282-286) Distribution centers (p. 289) Chapter 12 Define: retailing (p. 295) Exhibit 12-2 Retailing on the Internet (pp. 303-305) Wheel of retailing (p. 306) Retailer size and profits (pp. 307-308) Define wholesaling (p. 309) Wholesaling changing with the times (pp. 310-311)...
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