Unformatted text preview: Define: channel captain (p. 257), vertical marketing systems (p. 259), corporate channel systems (p. 259), direct marketing (p. 253) P. 262 ideal exposure, intensive, selective, exclusive distribution Chapter 11 Define logistics and physical distribution (p. 272) Physical distribution concept (pp. 275-276) Exhibit 11-2 Supply chain (p. 278), electronic data interchange (EDI) (p. 279) Transporting alternatives (pp. 282-286) Distribution centers (p. 289) Chapter 12 Define: retailing (p. 295) Exhibit 12-2 Retailing on the Internet (pp. 303-305) Wheel of retailing (p. 306) Retailer size and profits (pp. 307-308) Define wholesaling (p. 309) Wholesaling changing with the times (pp. 310-311)...
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This note was uploaded on 06/25/2011 for the course MKTG 350 taught by Professor Worsham during the Spring '10 term at South Carolina.
- Spring '10