BA 324 - apply to all messages Audiences culture(age sex...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
BA 324 – Business Communication Holmes Audience Analysis As best you can, supply the following information to understand the audience for whom you are writing or speaking: Who is your primary audience? Who are other potential readers/listeners? What are the general and specific purposes of this message? What are the possible audience questions about your topic? What are the audience’s misconceptions about your topic? What agreements will audience members likely have? What objections might audience members have? What tone should the message reflect? What is the acceptable length of the speech/document? What do you want your audience to do after reading/hearing the message? Factors that may influence how the audience receives your message (will not
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: apply to all messages): Audiences culture (age, sex, education level, social class, nationality) Audiences general beliefs (which may influence/impact how your message is received) Your relationship to the reader/listener and/or the audiences attitude toward you, the writer/speaker Situation in which audience will probably read the text/hear the speech Environmental factors that may influence how you organize and present an oral message : Size of the room Size of the audience Audience expectations (of the meeting, of your topic, of your appearance) Presentation placement (first, last, after lunch) Presentation support (overhead, projector, computer, flip chart)...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern