BA 324 - apply to all messages): Audiences culture (age,...

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BA 324 – Business Communication Holmes Audience Analysis As best you can, supply the following information to understand the audience for whom you are writing or speaking: Who is your primary audience? Who are other potential readers/listeners? What are the general and specific purposes of this message? What are the possible audience questions about your topic? What are the audience’s misconceptions about your topic? What agreements will audience members likely have? What objections might audience members have? What tone should the message reflect? What is the acceptable length of the speech/document? What do you want your audience to do after reading/hearing the message? Factors that may influence how the audience receives your message (will not
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Unformatted text preview: apply to all messages): Audiences culture (age, sex, education level, social class, nationality) Audiences general beliefs (which may influence/impact how your message is received) Your relationship to the reader/listener and/or the audiences attitude toward you, the writer/speaker Situation in which audience will probably read the text/hear the speech Environmental factors that may influence how you organize and present an oral message : Size of the room Size of the audience Audience expectations (of the meeting, of your topic, of your appearance) Presentation placement (first, last, after lunch) Presentation support (overhead, projector, computer, flip chart)...
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This note was uploaded on 07/01/2011 for the course BA 324 taught by Professor Donnellan during the Spring '08 term at University of Texas.

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