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BA 324H Review - Exam 2

BA 324H Review - Exam 2 - BA 324H Business...

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BA 324H – Business Communication (Honors) Spring 2011 – Holmes Review – Exam #2 The second exam will test your knowledge of all material covered in lectures/discussions and corresponding chapters in the Guffey text since the last exam. Please remember: you are responsible for concepts addressed in assigned readings, regardless of whether or not they were covered in class. To achieve your best result on the exam you should review the following topics: Business letters: Know the basics. Pay particular attention to: Format Direct and indirect organizational patterns (and appropriate uses given the content of the message and anticipated response of the audience) Reasons business letters are necessary or the most appropriate channel/medium Positive messages (Chapter 8): Be familiar with the types and structure/organizational pattern of good news messages. For example, be able to identify examples of goodwill messages as well as the ‘Five S’s’ of goodwill messages.
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