Class Notes - Intercultural Communication STUDENT VERSION

Class Notes - Intercultural Communication STUDENT VERSION -...

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Click to edit Master subtitle style Intercultural Communication
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Intercultural Communication Matters Two critical concepts effective business communicators must understand: The importance of intercultural communication The importance of achieving intercultural competence
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Intercultural Communication – A Definition Whenever cultural variability influences the nature and the effects of communication, intercultural communication is at work. Intercultural communication is an event between people of two or more cultures (Davis, Ward, & Woodland, 2010). Intercultural communication involves a number of components: perception; patterns of cognition, verbal behaviors; nonverbal behaviors: and the influence of context (McDaniel, Samovar, & Porter, 2009).
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Mary Ellen Guffey, Characteristics of Culture
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Mary Ellen Guffey, Dimensions of Culture
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Mary Ellen Guffey, Dimensions of Culture: Context Context High-context cultures tend to be relational, collectivist, intuitive, and contemplative. Low-context cultures tend to be logical, linear, and action-oriented . North America, Germany, Scandinavia Japan, China, Arab countries
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Mary Ellen Guffey, Dimensions of Culture: Individualist vs. Collectivist High-context cultures favor group decision & collective values. Relationship oriented . Focus on process; emphasize context. Low-context cultures prefer individual initiative, personal achievement. Transaction oriented. Focus on results; emphasize content .
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Class Notes - Intercultural Communication STUDENT VERSION -...

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