Class Notes - The Writing Process Spring 2011 STUDENT VERSION

Class Notes - The Writing Process Spring 2011 STUDENT VERSION

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Click to edit Master subtitle style The 3-x-3 Writing Process Phase 1: Analyze, Anticipate, Adapt
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Business Writing Is… Purposeful Persuasive Economical Reader-oriented It is concise and doesn’t waste the reader’s time. It focuses on the receiver, not the sender. It conveys information and solves problems. Its goal is to make the audience accept the message.
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Guffey’s 3-x-3 Writing Process 1 2 3 Prewriting Writing Revising Analyze Anticipat e Adapt Researc h Organiz e Compos e Edit Proofrea d Evaluate
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Scheduling the Writing Process 1 2 3 Prewriting Writing Revising about 25 percen t of time about 25 percen t of time about 45 percent for revising, 5 percent for proofing Don’t mar your effort by skimping on revising!
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Analyzing and Anticipating: Identify the purpose Analyze the task Visualize primary audience Anticipat e the audience Message Visualize secondary audience Select the right channel a n d a n d a n d
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Selecting the Best Channel Fax? E-Mail? Letter? Memo? Voice mail? § How important is the message? § How much feedback is required? § How quickly is feedback needed? § Is a permanent record necessary? § How formal and confidential is the message?
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Media Advantages and Disadvantages Oral (Face-to-face, Telephone) Advantages *Immediate feedback *Rich non-verbal cues (physical gesture, facial expression, vocal inflection) *Allows for expression of the emotion behind the message. Disadvantages *Unless recorded, no permanent record of interaction *No opportunity to revise or edit spoken words (unless message is prewritten/rehearsed)
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Media Advantages and Disadvantages Written Advantages *Plan and control message *Reach audience far and wide
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Class Notes - The Writing Process Spring 2011 STUDENT VERSION

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