Crafting Your Story & Personal Brand STUDENT VERSION

Crafting Your Story & Personal Brand STUDENT...

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Crafting Your  Story  Personal Branding
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07/07/11 2 Your Story Step One – personality testing Step Two – personal inventory Step Three – the snapshot presentation
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Who are you and why should  we care? What are your:  Strengths Talents Experiences Ambitions GIFTS! 07/07/11 3
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Interesting facts about you blended with Meaningful examples for illustration 07/07/11 4
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Remember:   Be personable, yet professional! 07/07/11 5
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The “Likeability” Factor Don’t underestimate the power of  likeability
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Structure of Presentation I  An  introduction  that captures the  audience’s attention II The  body  of the speech, which is the  heart of the presentation III A  conclusion  that leaves the audience  wanting to hear more 07/07/11 7
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Personal Branding Tom Peters,  Fast Company Magazine August 1997: “The Brand Called You.”
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This note was uploaded on 07/01/2011 for the course BA 324 taught by Professor Donnellan during the Spring '08 term at University of Texas at Austin.

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Crafting Your Story & Personal Brand STUDENT...

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