Jiang 2003 - What pulled Sony out of China? Bin Jiang Click...

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Click to edit Master subtitle style 7/7/11 What pulled Sony out of China? Bin Jiang Dallas Hobgood Seung man Hwang
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7/7/11 Things more important than Product Cycle time Proximity to Suppliers Speed to market These all ensure that Sony won’t miss market opportunities, and won’t have excess supplies, and are able to move on to the next big product.
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7/7/11 Sony Digital Cameras and camcorders China shock
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7/7/11 Designing a supply chain Characteristics of the product and market The company’s core competencies Overall profitability Extends beyond any one company or any one region of the globe.
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7/7/11 Sony’s Innovative Products “During the 1980s and 1990s, Sony created 572 different innovative products – more than Aiwa, Toshiba, Sanyo, and Matsushita combined. Sony’s product leadership Other companies stay in the footsteps of Sony for Comparative Advantage
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7/7/11 To maximize profit Product life cycle 10 months~1 year 2~3 months Reduce product cycle time “Time is important”
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7/7/11 Life cycle for the best sellers are less than 3 months
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7/7/11 Two Perspectives Purchasing Production Flexibility
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Jiang 2003 - What pulled Sony out of China? Bin Jiang Click...

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