I to Business Sessional 1234.docx - COMSATS University...

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COMSATS University IslamabadSahiwal CampusDepartment of Computer SciencesSessional-II Examination Spring-2020Course Title:Introduction to BusinessCourse Code:MGT100Credit Hours:3Course Instructor:Zaira MaamoorProgramme Name:BCSSemester:2ndBatch:FA19Section:Date:18-05-2020Time Allowed:9:00 a.m. – 6:00 p.m.Maximum Marks:15Student’s Name:Hafiz Asadullah SharifReg. No.CUI/FA19-BCS-027/SWLImportant Instructions / Guidelines:Read the question paper carefully and answer the questions according to their statements.Formatting Guidelines:Font: Times new Roman Size:12 Headings should be Bold in same font sizeLine spacing 1.0 Paragraph Adjustment: JustifyMake sure to mention Name, Registration Number and SectionCase: Google Keeps GrowingSergey Brin and Larry Page met at Stanford University in 1995, when both were graduate students incomputer science. At the time, Page was working on a software-development project designed to create an index of websites by scouring sites for key words and other linkages. Brin joined him on the project, and when they were satisfied that they’d developed something with commercial value, they tried to license the technology to other search companies. As luck would have it, they couldn’t find a buyer and settled instead for procuring enough investment capital to keep refining and testing their product.In 2000, Brin and Page ran across the description of a business model based on the concept of sellingadvertising in the form of sponsored links and search-specific ads. They adapted it to their own concept and went into business for themselves, eventually building Google into the world’s largest search engine, with an index of more than 10 billion web pages and a user base of 380 million peopleper month in 112 different countries. Following an IPO in 2004, the company’s market capitalization rose steadily; it stood at more than $157 billion by 2008, when Google controlled 61.5 percent of the U.S. search market (compared to Yahoo!’s 29.9 percent and Microsoft’s 9.2 percent). Google, however, is much more than a mere search engine. Services include searches for news, shopping, local businesses, interactive maps, and discussion groups, as well as blogs, web-based e-mail and voice mail, and a digital photo-management system. You can access the results of any Google search from the Google website, from your own user’s toolbar, from your Windows taskbar, and from wireless devices such as phones and PDAs. How did two young computer scientists build this astoundingly successful company, and where will they take it in the future? For one thing, Brin and Page remain in the forefront of Google’s search for technological innovations. They believe in the power of mathematics and have developed unique algorithms for just about every form of activity in the firm. One of the most successful is an algorithm for auctioning advertising placements that ensures the highest possible prices.Brin and Page have also been remarkably successful in attracting talented and creative employees

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