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Case+3-Questions+docx - What would be reasonable basis for...

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Case 3- Customer Profitability 1. Identify potential customer groups with needs that may require different/unique types or levels of activity or service. 2. How would you apply customer profitability analysis to your Company? What types of alternatives and potential decisions would emerge from this analysis? 3. Identify Company costs that would most likely be allocated among divisions.
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Unformatted text preview: What would be reasonable basis for the allocation of these costs? Anticipate and list possible objections to the basis of your choice and defend your selection. 4. Prepare a memo to the CEO summarizing your analyses and recommendations....
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