Case 1 - Case 1 Business Philosophy The Job Interview Kelly has just graduated with her marketing degree from UNA She has interviewed with two

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Case 1: Business Philosophy The Job Interview Kelly has just graduated with her marketing degree from UNA. She has interviewed with two firms so far without very much luck. However, she has great hopes for this interview. The job ad reads, “We are looking for a marketing manager to help create new markets and improve our current products. We are looking for combination of experience and education in a graduate who can help us develop new marketing programs.” The firm she interviews is called Creative Designs. The firm is an interior design firm for corporate offices and up scale homes. Kelly has worked in interior design with her mother’s business and has graduated with a marketing major and interior design minor. Kelly is going to be interviewing with the owner of Creative Designs, Ms. Landsdale. Ms. Landsdale starts the interview by giving Kelly an introduction to the company. Ms. Landsdale stated that we have been designing custom interiors for offices and homes. We have used design software to create 10 model interiors and we further refine the interiors to the customers needs. This enables us to keep our costs down compared to our
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This note was uploaded on 06/26/2011 for the course MK 640 taught by Professor Dr. during the Spring '11 term at Jefferson College.

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Case 1 - Case 1 Business Philosophy The Job Interview Kelly has just graduated with her marketing degree from UNA She has interviewed with two

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