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Unformatted text preview: answers to the discussion board. Note there will be due dates for each case. 5. Discuss the case answers with other students. I will grade you on your participation on the discussion board based on time, entries and other measures that are associated with the Angel software. The cases are really critical to how well you perform on the exams. If you do not get involved in the cases and really understand the content and application. 6. Take the case quiz. This quiz grade will be recorded as part of your total grade. (20%) 7. After sufficient study, take the exam covering Topics 3 and 4. Learning Objectives for Topic 4 1. Be able to critically evaluate and review consumer behavioral factors that impact marketing strategy and overall understanding of marketing. (Cob Goal 5) 2. Understand the behavioral influences on marketing decision making. 3. Understand learning theory....
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This note was uploaded on 06/26/2011 for the course MK 640 taught by Professor Dr. during the Spring '11 term at North Alabama.
- Spring '11