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Unformatted text preview: answers to the discussion board. Note there will be due dates for each case. 5. Discuss the case answers with other students. I will grade you on your participation on the discussion board based on time, entries and other measures that are associated with the Angel software. The cases are really critical to how well you perform on the exams. If you do not get involved in the cases and really understand the content and application. 6. Take the case quiz. This quiz grade will be recorded as part of your total grade. (20%) 7. After sufficient study, take the Topics 5 and 6 Exam. Learning Objectives for Topic 6 1. Be able to critically evaluate pricing factors associated with marketing decision making. (Cob Goal 5) 2. Understand the how the Experience Curve impacts pricing strategy. 3. Understand the relationship between the PLC, Foster Curve and pricing strategy. 4. Understand and apply the concept of Penetration and Skimming price strategy....
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This note was uploaded on 06/26/2011 for the course MK 640 taught by Professor Dr. during the Spring '11 term at North Alabama.
- Spring '11