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Unformatted text preview: answers to the discussion board. Note there will be due dates for each case. 5. Discuss the case answers with other students. I will grade you on your participation on the discussion board based on time, entries and other measures that are associated with the Angel software. The cases are really critical to how well you perform on the exams. If you do not get involved in the cases and really understand the content and application. 6. Take the case quiz. This quiz grade will be recorded as part of your total grade. (20%) 7. After sufficient study take the Topics 7 and 8 exam. Learning Objectives for Topic 8 1. Be able to critically evaluate promotion factors associated with marketing decision making. (Cob Goal 5) 2. Understand the how the Promotion mix impacts market strategy. 3. Understand the relationship between promotion mix factors and advertising yield via the AIDA model....
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- Spring '11
- Marketing, relevant book chapter, tegrity video, Tegrity Video lectures