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Lesson_Plan_Topic9

Lesson_Plan_Topic9 - Once you are satisfied that these are...

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Lesson Plan and Learning Objectives for Topic 9 Lesson Plan Welcome to my course. I have divided the course into 11 topics of study. The topics correspond to my Tegrity Video lectures. The topics covered are available in most Marketing Management textbooks. Some of my lecture material has been developed from my own experience and research so all the content will not necessarily be in the book. Therefore, please read the book relevant book chapter and then watch my Tegrity video. Learning Procedure: 1. Read the relevant book chapter. 2. Watch my Topic 1 video and take notes using a copy of my overheads. 3. Use the overheads to improve your notes. Do not rely on the overheads alone. You need to take your own notes to do well. My exams come from the overheads and my lecture material. 4. Read the case and go back to the lecture, book and other research to answer the questions associated with the case.
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Unformatted text preview: Once you are satisfied that these are your best answers post the answers to the discussion board. Note there will be due dates for each case. 5. Discuss the case answers with other students. I will grade you on your participation on the discussion board based on time, entries and other measures that are associated with the Angel software. The cases are really critical to how well you perform on the exams. If you do not get involved in the cases and really understand the content and application. 6. Take the case quiz. This quiz grade will be recorded as part of your total grade. (20%) Learning Objectives for Topic 9 1. Be able to critically evaluate service marketing factors associated with marketing decision making. (Cob Goal 5) 2. Be able to apply the Servqual instrument to measuring service quality. 3. Understand how services differ from tangible product marketing....
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