This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Once you are satisfied that these are your best answers post the answers to the discussion board. Note there will be due dates for each case. 5. Discuss the case answers with other students. I will grade you on your participation on the discussion board based on time, entries and other measures that are associated with the Angel software. The cases are really critical to how well you perform on the exams. If you do not get involved in the cases and really understand the content and application. 6. Take the case quiz. This quiz grade will be recorded as part of your total grade. (20%) Learning Objectives for Topic 9 1. Be able to critically evaluate service marketing factors associated with marketing decision making. (Cob Goal 5) 2. Be able to apply the Servqual instrument to measuring service quality. 3. Understand how services differ from tangible product marketing....
View Full Document
This note was uploaded on 06/26/2011 for the course MK 640 taught by Professor Dr. during the Spring '11 term at North Alabama.
- Spring '11