Promotion_-_Lau

Promotion_-_Lau - Promotion 1 Promotion Promotion is...

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Promotion 1
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Promotion Promotion is communicating information between the seller and the potential buyer -- to influence attitudes and behaviour. 2
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Promotion Methods of Promotion : 1. Personal Selling - involves direct face-to-face communication between seller and potential customers one of the most expensive forms of promotion 3
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Promotion Methods of Promotion : 1. Personal Selling - one of the most expensive forms of promotion Mass Selling - a variation of personal selling communicating with large numbers of potential customers at the same time 4
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Promotion Methods of Promotion : 2. Advertising - any paid form of non-personal presentation of ideas, goods, or services by an identified sponsor 5
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Promotion Methods of Promotion : 3. Publicity - any unpaid from of non-personal presentation of ideas, goods, or services. e.g., Press releases, Newspaper articles, et 6
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Promotion Methods of Promotion : Publicity is usually more effective than advertising Consumers view publicity sources as having more source creditability 7
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Promotion Methods of Promotion : 4. Sales Promotion - refers to promotion activities other than advertising, publicity and personal selling 8
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Promotion Methods of Promotion : Sales Promotion e.g., Lotteries associated with buying a product, coupons, free prizes 9
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Promotion_-_Lau - Promotion 1 Promotion Promotion is...

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