COURSE STRUCTURE FOR BBA SIXTH SEMESTER A . THEOR Y CODE THEORY CONTACT S SL. (PERIODS/WE EK) CREDITS NO. L T P TOT AL 1 BBA 601 Advertising & Sales Promotion 4 4 4 2 BBA 602 Project and Total Quality Management 4 4 4 3 BBA 603 Human Resource Development 4 4 4 4 BBA 604 International Finance 4 4 4 Total of Theory 16 16 B . SESSIONALS 1 BBA 691 Comprehensive Viva Voce 1.5 2 BBA 692 Institutional Participation 1.5 3 BBA 696 Major Project on Specialized Area 12 12 2 4 BBA 697 Defense of Project 2
UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR Course Description Title of Course: Advertising & Sales Promotion Course Code: BBA601 L-T Scheme: 3-1 Course Credits: 4 Course Objectives: The subject is designed to familiarize students with the fundamentals of advertising and promotions, the marketing communications process and the role and importance of communications as an activity in the marketing mix. It will enable students to understand the organization and process of advertising and promotions communications activities, including creative and media planning and strategy, and the other promotional elements in the communications mix. These include direct marketing communications, sales promotions, public relations and publicity, as well as personal selling. The course has two main objectives: • To familiarize students with the major concepts in advertising and promotions • To integrate these concepts into a framework which can be applied to effective communication planning and strategy? • To integrate these concepts into a framework which can be applied to effective communication planning and strategy? Course Outcomes: By the completion of the course students should: • understand the communication objectives behind advertising and promotions; • understand the various communication elements in the communications mix; • understand the relationships between marketers and communication agencies; • understand communications objectives setting, budgeting and remuneration; • appreciate the role of consumer insights/research in communications design; • understand the advertising and promotions strategies and tactics utilized by communications agencies; • understand advertising and promotions ethical, regulatory and legal issues; • critically analyze current and past advertising and promotions campaigns; and • develop skills in selecting and integrating particular elements to create effective communication campaigns.
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- Summer '20
- Management, UNIVERSITY OF ENGINEERING, New Age International