Chapter 2 - Announcements Chapter 2 The Marketing...

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Announcements
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Chapter 2 The Marketing Environment
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Learning Outcomes 1. Explain how analysing the environment can affect the marketing efforts of a business. 2. Discuss the various elements of the micro-environment. 3. Explain the market environment, by briefly discussing its key variables and applying them to a case study. 4. Briefly explain the different types of market analyses. 5. Identify and discuss the 5 main variables the macro-environment comprises of by using relevant examples, or by applying them to a case study. 6. Identify a business’s strengths and weaknesses from a case study. 7. Identify, from a case study, examples of potential opportunities and threats for a business. 8. Briefly explain how businesses can respond to changes in the marketing environment.
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environment Market/Task environment Macro- / General environment S tre ng ths  a nd  we a kne s s e s Opportunities Difference? A business’s
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This note was uploaded on 06/02/2011 for the course ECON 231 taught by Professor Anon during the Spring '11 term at Rotterdam Business School.

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Chapter 2 - Announcements Chapter 2 The Marketing...

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