Chapter 3 - Announcements Chapter 3 Consumer Buying...

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Announcements
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Chapter 3: Consumer Buying Behaviour
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Learning Outcomes 1. Differentiate between the different levels of consumer decision- making. 2. Apply each stage of the consumer decision-making process when purchasing goods and services. 3. Identify the different individual factors that could influence consumer decision-making behaviour and provide relevant examples. 4. Identify and provide relevant examples of the influence of group factors on consumer decision-making.
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WHERE DOES THIS STUDY UNIT FIT? WHERE DOES THIS STUDY UNIT FIT? CONSUMERS CONSUMERS BUSINESS BUSINESS COMPETITORS COMPETITORS SEGMENTATION SEGMENTATION AND TARGET AND TARGET MARKET MARKET SELECTION SELECTION DIFFERENTIATION DIFFERENTIATION AND POSITIONING AND POSITIONING TARGET TARGET MARKET MARKET PRODUCT PRODUCT PLACE PLACE PRICE PRICE PROMOTION PROMOTION S W O T
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CONSUMER DECISION-MAKING Levels of consumer decision-making Extended decision-making Spends a lot of time – gathering information Evaluates different alternatives Limited decision-making Has already bought products Evaluates products according to own criteria Routine decision-making Low cost Impulsive decision-making
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Consumer Decision-Making (continuous process) Extended Decision-making Routine Decision-making Limited Decision-making
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This note was uploaded on 06/02/2011 for the course ECON 231 taught by Professor Anon during the Spring '11 term at Rotterdam Business School.

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Chapter 3 - Announcements Chapter 3 Consumer Buying...

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