Chapter 5 - Announcements Chapter 5: Product and Branding...

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Announcements
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Chapter 5: Product and Branding Decisions
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Learning Outcomes 1. Define what is meant by the marketing mix element of a product by providing relevant examples. 2. Briefly indicate the difference between the two product classification systems. 3. Identify the different consumer products and provide typical examples. 4. Draw up a table indicating a product mix of an actual business. 5. Provide reasons for organising related product items into product lines. 6. Discuss the importance of making sound branding decisions by providing relevant examples. 7. Explain the role of brand loyalty in making branding decisions. 8. Indicate how the different stages of brand loyalty can affect marketing decisions. 9. Distinguish between the different types of brands by providing relevant examples. 10. Explain the role of product packaging as part of the marketing mix. 11. Explain the integral role of labelling as part of the product’s packaging.
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WHAT IS A PRODUCT? Goods, services or ideas that satisfy
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Chapter 5 - Announcements Chapter 5: Product and Branding...

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