Chapter 7 - Announcements Chapter 7: Marketing channels and...

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Unformatted text preview: Announcements Chapter 7: Marketing channels and distribution Learning Outcomes 1. Discuss the nature and importance of marketing channels. 2. Determine the number of channel members a business should use. 3. Use the guidelines for the intensity of distribution to explain how intensively a business product or service should be distributed. 4. Define the concepts of retailing and wholesaling. 5. Examine retailing in terms of the types of retailers and retailer marketing decisions. 6. Examine wholesaling in terms of the types of wholesalers and wholesalers marketing decisions. Supply chain management The supply chain Iron miner Forestry Iron refinery Sawmill Steel merchant Lumber merchant Gun manufacturer Wholesaler Retailer Consumer FLOW OF GOODS FLOW OF INFORMATION FLOW OF INFORMATION FLOW OF MONEY ORE LUMBER Logistic Activities *Transport *Storage *Stock *Transport *Storage *Stock *Transport *Storage *Stock *Transport *Storage *Stock *Transport *Storage *Stock Vervaardiger Groothandelaar Kleinhandelaar Verbruikers Direk THE CONCEPT OF LOGISTICS CORE CONCEPTS Activities that regulate the flow of material Point of origin to point of consumption Manufacturer Wholesaler Retailer Consumers Directly Integrated logistics T r a n s p o r t Leweransiers DIE ONDERNEMING Vervoer Opberging AANKOPE PRODUKSIE PRODUKTE FINALE- * Leweransiers- keuse * Bestellings * Prysbepaling * Voorraadhouding * Interne versprei- ding * Produksieskedu- lering * Prosesvoorraad * Interne vervoer * Verpakking * Voorraad- houding * Versending Vervoer Eie Pakhuise Handelaars Eindverbruikers MATERIAALBESTUUR / INKOMENDE LOGISTIEK...
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Chapter 7 - Announcements Chapter 7: Marketing channels and...

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