09 LT7 Chapter 9 retail

09 LT7 Chapter 9 retail - Online Retail Chapter 9 Click to...

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Click to edit Master subtitle style Online Retail Chapter 9
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Learning Objectives Understand the environment in which the online retail sector operates today Describe the evolution of retailing and how it led to Internet retailing Identify the challenges faced by the different types of online retailers
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The Retail Sector By any measure, the size of the U.S. retail market is huge In a $14.2 trillion economy, personal consumption of retail goods and services accounts for over $10 trillion (about 70%) of total GDP This is divided into services (61%), durable goods (10%), and nondurable goods (29%) Durable goods are those that are
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Composition of the U.S. Retail Industry (Figure 9.1)
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The Evolution of Retailing Town Square Markets l Previous centuries Catalog Retailing l late 1800s to early 1900s Chain Stores l 1920s and 1930s Grocery Supermarkets l 1940s and 1950s Mass Merchandise Discount Chains l 1970s and 1980s
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Forces Affecting the Evolution of Retailing The growth of mail order catalogs, supermarkets, and mass merchandise chains was driven in each case by three forces: l declining costs of accessing a larger market that had prior retail formats, l providing customers with lower prices to achieve higher sales volumes in the new retailing format, and l providing customers with convenience in shopping by offering a wide range of
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09 LT7 Chapter 9 retail - Online Retail Chapter 9 Click to...

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