13 LT7 Chapter 12

13 LT7 Chapter 12 - B2B e-commerce: supply chain management...

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Click to edit Master subtitle style 7/7/11 B2B e-commerce: supply chain management and Chapter 12
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7/7/11 Learning Objectives Understand the procurement process, the supply chain, and collaborative commerce Define B2B commerce and understand its scope and history Describe the major B2B business models Identify the main types of B2B e- commerce: Net marketplaces and private industrial networks
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7/7/11 ChevronTexaco Modernized its Supply Chain with IT: The ChevronTexaco is the largest U.S. oil company and is multinational in nature Its main business is drilling, refining, transporting, and selling petroleum products (oil and gasoline) Two problems have plagued the industry: running out of gasoline when needed at each pump, and a delivery that is aborted because a tank at the gas station is too full
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7/7/11 ChevronTexaco Modernized its Supply Chain with IT: The The company decided to change its supply chain business model from supply-driven to demand-driven It started to worry more about how much oil its customers wanted The company is investing $15 million (each year in the U.S. alone) in proprietary supply chain software that can capture data in real time Data is collected at each gas station, the data is sent to the company’s main
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7/7/11 ChevronTexaco Modernized its Supply Chain with IT: The Results and Lessons The integrated system, which allows data to be shared across the company, has improved decision making at every point in the customer-facing and processing parts of the supply chain Profits increased by $300 million in 1999 and by more than an additional $100 million each year after This case illustrates the importance of supply chain management made feasible only with the support of IT tools
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7/7/11 What is a supply chain? A supply chain refers to the flow of
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This note was uploaded on 06/22/2011 for the course E-MARKETIN 101 taught by Professor Karina during the Spring '11 term at FIU.

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13 LT7 Chapter 12 - B2B e-commerce: supply chain management...

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