Chapter_1-Consumer_Behavior_2_

Chapter_1-Consumer_B - Consumer Behavior and Marketing Strategy Market Analysis Segmentation and Strategy MARKET ANALYSIS COMPONENTS Market

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Consumer Behavior and Marketing Strategy Market Analysis, Segmentation and Strategy
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MARKET ANALYSIS COMPONENTS Market analysis requires a thorough understanding of the organization’s own capabilities, the capabilities of current and future competitors, the consumption process of potential customers, and the economic, physical and technological environment in which these elements will interact. There are four main components, which they are: The Consumers The Company The Competitors The Conditions
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The Consumers . It is not possible to anticipate and react to customers’ needs and desires without a complete understanding of consumer behavior. But to discover customers’ needs and desires is really art. Market research is an important tool to achieve the customers’ information goals. Marketer’s experience is also helpful. MARKET ANALYSIS COMPONENTS
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The Company . Any firm must fully understand its own ability to meet customers’ needs. This involves evaluating all aspects of the firm,
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This note was uploaded on 06/22/2011 for the course ALL 105 taught by Professor Laus during the Spring '11 term at FIU.

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Chapter_1-Consumer_B - Consumer Behavior and Marketing Strategy Market Analysis Segmentation and Strategy MARKET ANALYSIS COMPONENTS Market

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