Chapter_2-Cross-Cultural_Variations_in_Consumer_Behavior

Chapter_2-Cross-Cultural_Variations_in_Consumer_Behavior -...

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Cross-Cultural Variations in Consumer Behavior
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The cultural diversity is an important source of enrichment to marketing practice. It differs from country to country. Even, in a same country we can appreciate difference between groups. Examples, in DR, The North (Cibao) and South. In USA, people from Latin-America and from England. Cultures may differ in demographics, language, nonverbal communications, and values. The success of global marketer depends on how well they understand and adapt to these differences. Cross-Cultural Variations in Consumer Behavior
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Culture Culture is the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society. Culture is: A comprehensive concept Acquired Certain boundary within most individuals think and act The example of sweet corn: USA, French, Britain, Japan and Korea. Cross-Cultural Variations in Consumer Behavior
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Culture Culture operates primarily by setting rather loose boundaries for individual behavior and by influencing the functioning of such institutions as the family and mass media. Thus, culture provides the framework within which individual and household lifestyles evolve. The boundaries that culture sets on behavior are called norms . They are simply rules that specify or prohibit certain behaviors in specific situations. Norms are derived from cultural values or widely held beliefs that affirm what is desirable. Violation of cultural values results in sanctions . Cross-Cultural Variations in
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Chapter_2-Cross-Cultural_Variations_in_Consumer_Behavior -...

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