Chapter_4-The_Changing_American_Society-Demographics_an_Social_Stratification

Chapter_4-The_Changing_American_Society-Demographics_an_Social_Stratification

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The Importance of Demographics and Social Stratification in Marketing Plan and Consumer Behavior The Changing American Society: Demographics and Social Stratification
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Demographics and Social Stratification in USA Introduction As you know, marketers must segment and understand their markets. It is necessary, due to differences between groups of consumers. Demographics Demographics are an important aspect in this process. In this chapter, we’ll discuss closely related concepts of demographics demographics and social status social status. We’ll see too as several demographic variables, such as: Income, education, occupation, age Income, education, occupation, age, among others, serve as dimensions of social status, and they combine with others to determine social class social class.
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Demographics Demographics: Describe a population in terms of its size, distribution and structure. They influence consumption behaviors both directly and affecting other attributes of individuals, such as their personal values and decision styles. Demographics are very useful for marketer, for example, in the media plan to select appropriate media and develop effective promotional themes. Demographics and Social Stratification in USA
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Demographics and Social Stratification in USA
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Demographics and Social Stratification in USA Population Size and Distribution USA population size: 309 million. It is expected to surpass 320 million by 2015. The population grew steadily from 1960 through 2003. Population growth has not been even throughout, nor is it expected to be so in the future. States like Arizona Nevada, Texas and Florida are predicted to grow at least 15 percent from 2005 to 2015. Growth in these States is fueled in part by retirement and migration of older consumers. Nevertheless, States like New York, Ohio, Iowa and North Dakota are expected to grow by less than 2 percent. Thus, different regions serve as important subcultures whose members have unique tastes and preferences.
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Occupation Occupation is probably the most widely applied single cue we use to initially evaluate and define individuals we meet. Occupation is strongly associated with education (which to some extent
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Chapter_4-The_Changing_American_Society-Demographics_an_Social_Stratification

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