What is Strategy

What is Strategy - By: Gabriel Federico Perez Adela Tremols...

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By: Gabriel Federico Perez Adela Tremols Xavier Baquero Jose Montas
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The Idea: In Brief Operational Effectiveness: Can be copied, benchmarking. Competitive  Convergence. vs.  Create a competitive advantage
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Three Key Principles  of Strategic Positioning
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Operational Effectiveness is not a Strategy Forgetting about strategy and  focusing on operational  effectiveness. OE performing better, SPost. means  performing differently. Japan excelled at OE in the 1980 s False Trade Offs, Low Profits
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Being Different and Unique, Add Unique Value,  Unique and Valuable Position. The Strategic Positions (Not mutually exclusive can  overlap) 1. Variety-based Positioning Ex: Jiffy Lube. Variety  of Product not based on customer. 2. Needs-based Positioning Ex: Ikea. Based on  Needs. 3. Access-based Positioning Ex: Carmlike Cinemas. 
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What is Strategy - By: Gabriel Federico Perez Adela Tremols...

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