Midterm 1 mktg 4700

Midterm 1 mktg 4700 - Test review Important trends...

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Important trends affecting global business Why international markets are attractive to western countries and things domestic markets may lack stability Definition of INT MKTG The performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation. Controlled and uncontrolled variables of International marketing Self-reference criteria- The lens we see through (the unconscious reference to our own cultural values, experiences and knowledge for decision making. Environmental Adaptation- Global Awareness Chapter 2 WTO Balance of Payments, Current Account, Capital Account Pressures put on dollar Upward and downward Protectionism Tariffs and Quotas lowering costs and embargoes Standards and antidumping penalties- Chapter 3 History of Mexico and US (not Japan or Thailand) Manifest Destiny, Roosevelt Corollary, Monroe Doctrine Role of Geography in developing cultures
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Midterm 1 mktg 4700 - Test review Important trends...

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