100%(1)1 out of 1 people found this document helpful
This preview shows page 1 - 5 out of 9 pages.
FACULTY OF BUSINESS AND MANAGEMENT UITM KAMPUS PUNCAK ALAM BACHELOR OF BUSINESS ADMINISTRATION (HONS) OPERATIONS MANAGEMENT (BA244) PRINCIPLES AND PRACTICE OF MANAGEMENT (MGT420) INDIVIDUAL ASSIGNMENT 2: A FAMOUS CONTEMPORARY LEADER PREPARED FOR: MDM NORHAYATI OMAR PREPARED BY: KHAIRUNNISA BINTI ZAKARIA (2020347445) GROUP: NBFO1C SUBMISSION DATE: 31STMAY 2020
TABLE OF CONTENT Introduction of the Leader 1 The Leader’s Trait/Characteristics 3 The type of Leadership Approach 4 Summary 5 Reference 7
1 Introduction of the Leader Sir Richard Branson is a British business magnate, investor, author, and philanthropist. Heis one of the most successful and most influential persons in the world of business. Born Richard Charles Nicholas Branson, he is known in the world over for his significant contributions in the economy and innovations. He was born on 18 July 1950 in Surrey, England. His father is Edward James Branson who was a barrister. His mother is Eve Branson who was a flight attendant. At a young age, Branson struggled with dyslexia, making his school life harder for him. In fact, he almost failed out of Scaitcliffe School, an all-boys institution, which he attended until he was 13 years old. After that, he attended Stowe School in Buckinghamshire, England. Branson dropped out at the age 16 to start a youth-culture magazine called “Student’. The publication, run by students, for students, sold $8,000 worth of advertising in its first edition, which was launched in 1966. The first run of 50,000 copies was disseminated for free, after Branson covered the costs with advertising. By 1969, Branson was living in a London commune. Branson had the idea to begin a mail-order record company called “Virgin” to help fund his magazines efforts. He named because Branson considered himself inexperienced in business. The company performed modestly, but it is enough to made Branson to expand his business venture, adding a record shop in Oxford Street, London. With the success of the record shop, the high school drop-out was able to build a recording studio in 1972 in Oxfordshire, England. In 1973 he helped form Virgin Records, which quickly became the principal label worldwide for punk and new wave. In 1984 he became the majority backer of the airline that he renamed Virgin Atlantic Airways. Beginning with a single aircraft, the carrier succeeded despite fierce opposition from established airlines, and in 1992 Branson sold Virgin Records to raise additional money for Virgin Atlantic. By the 1990s the Virgin conglomerate, which was among the largest privately held companies in the United Kingdom, comprised some 100 businesses, including Virgin Megastores. In 2004 Branson formed Virgin Galactic, a space tourism company that was working toward offering commercial suborbital passenger flights. In 2006 Branson sold Virgin Mobile, a wireless phone service, though he remained the largest shareholder of the company, which was later renamed Virgin Media, Inc. That same year he formed the collaborative entertainment companies Virgin Comics LLC and Virgin Animation Private Limited.