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APPLE AUDITING - 1 APPLE AUDITING Durija Hadzibrahimi...

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1 APPLE AUDITING Durija Hadzibrahimi Lauren Mancuso Industry Apple is one of the most improved companies over the past 10 years; it is a high- tech industry that produces products and services as well as hardware and software. From an objective point of view, the competitive threats in this industry externally tend to point towards the suggestion of the firm that this internal business model reflects a lot of dynamism and openness to change, and the ability to reflect and facilitate this change. In the smartphone and personal computer industry in which Apple is involved, many businesses are very competitive both domestically and globally. The source of this is the popularity of this industry as a services supplier. Many businesses are rushing to invest time and money in networked e-commerce service systems. Primary products Apple Computer started in the early 1980s, and was widely known to be one of the first companies to offer a personal computer, along with IBM. The Apple computer or Mac that was popularized for public use was the Apple IIE, which saw use throughout the 1980s, and expanded the use of personal computing. The personal computer was well marketed, and Steve Jobs was one of the original founders of the company. As the MP3 market expanded in the 90s, Apple was able to take advantage of consumers with the iPod. The iPod grew to phenomenal numbers and is one of the biggest selling items for Apple due to their unique position in the pricing chain (in which they must meet) effects of the practice in their business operations. Consumers have more of a distance between
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2 themselves and perceptions of negative effects on music retailers, which they may be unlikely to see unless; the music retailer goes out of business. “We are living through extraordinary times for the music business. One of the great success stories of the 20th century is turning unpleasantly sour in the21st” (Cook, 2003). From this perspective, it is fairly impressive that Apple has been able to capitalize in a market where it is essentially competing with a free product by putting its own 99 cent downloads up against it, successfully. “Apple has sold more than 500 million songs in 19 countries since it introduced iTunes in the United States over two years ago. While iTunes by itself is not viewed as a big money maker for Apple, it has helped drive sales of its wildly popular iPod portable music player” (Apple, 2005). From this perspective, the service is selling the hardware. Another major issue facing Apple is that if consumers do not see what they want aligned with their needs in a retailer, they are likely going to go someplace else to hire the product they are seeking. “The record companies have never had it so bad. The world is still saturated with popular music, but somehow its very omnipotence has taken the shine off its profitability: as popular as pop stars are, many of us have had enough of them” (Cook, 2003).
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