Assignment 1 - The Polar Challenge 1 Assignment 1 Course:...

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The Polar Challenge 1 Assignment 1 Course: 503 Marketing Management Instructor : Mary Charleson Student Name : Navanjot Singh Bajwa(1010819) Class : Marketing Management 503 Assignment # 1 Feb 21 st , 2011
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The Polar Challenge 2 Abstract Polar Challenge Ltd. is an organization which encourages people to take part in challengers or races organized by them in harsh conditions of North Pole or South Pole. They have a problem of fund raising and sponsors which need to be solved with proper alternatives. I would recommend Polar Challenge to appoint a brand ambassador who would encourage people to take part in race. Moreover, company should spend on paid advertising as it will create awareness among people and generate some resources to attract participants. Assignment # 1 Feb 21 st , 2011
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The Polar Challenge 3 Introduction Two brothers Tony Martin and David Martin, who served in British Army for 12 years and worked several years in adventure tourism, founded Polar Challenge Ltd. in 2004. The company offer services to the tourists who are passionate in adventures. Polar challenge is referred as one of the toughest challenge on the earth. It is 320 nautical mile race held annually to the magnetic North Pole, held in permanent daylight of spring, temperature varies from -5 to - 30 degree Fahrenheit and with wind chill as low as -85 degrees Fahrenheit. Each team consist of three individuals who undergo the special training involving first aids for cold temperature injury and to defend themselves from polar bears attacks which come out after winter hibernation. In efficient training and ill-equipped tourists were the main reasons that lead to Tony Martin and David Martin to establish Polar Challenge Ltd. Main motives of company were to providing good training, quality equipments, and good organization structure to tourists. SWOT Analysis Strengths The mission of the Polar Challenge Ltd. is their strengths. Martin brother’s interest led to this expedition foundation, as they not satisfied with the organizational level, training and
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Assignment 1 - The Polar Challenge 1 Assignment 1 Course:...

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