quiz 8 - Why is creation of a product the starting point...

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Why is creation of a product the starting point for the marketing mix? Student Response Value Correct Answer 1. Determination of the price,  promotional campaign, and  distribution network cannot  begin until the product has been  specified. 100% 2. The production department must  know what to produce first. 3. Product development takes the  longest amount of time to  complete. 4. Production strategy is the first of  the four Ps listed in the  marketing mix. 5. Actually, the product does not  have to be the starting point--  promotional strategies are often  the starting point. General Feedback: The product is the first decision around which the others are based. Score: 1/1 2. When Bay Minette Nursery markets bedding plants to businesses to make their sidewalks, entrances, and  grounds more attractive, it is selling _____ products.
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General Feedback: Business products are purchased for (1) use in the production of other goods or services, (2) use in an  organization's operations, or (3) resale to other customers. Score: 1/1 3. Raye stopped at a convenience store to buy milk. While he was paying for his milk, he noticed a fresh doughnut  display and bought two glazed doughnuts. In this example, the doughnuts are _____ products. General Feedback: Convenience products are usually relatively inexpensive items that receive little shopping effort. An item bought  on an impulse like the doughnut is an example. Score: 1/1 4. Compared to the other classifications of consumer products, shopping products are:
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Shopping products are typically items such as clothing, automobiles, and major appliances. Consumers usually  compare items across brands or stores. Score: 1/1 5. Which of the following is the best example of a shopping product for most consumers? General Feedback: Shopping products are typically more expensive than convenience products (alternatives a and b) and are  found in fewer shops. Alternative c describes a specialty product because of the specification of a brand name  as does alternative e. Score:
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This note was uploaded on 06/24/2011 for the course MARK 1115 taught by Professor Laudon during the Spring '11 term at Langara.

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quiz 8 - Why is creation of a product the starting point...

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