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CHAPTER4 Decision Making


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CHAPTER 4 INDIVIDUAL AND GROUP DECISION MAKING MANAGERIAL CHALLENGES FROM THE FRONT LINE: Lurue Lord – Co-owner, Lord Eye Center Lurue Lord and her husband started Lord Eye Center in 1978. It has grown to be the largest privately-owned optometry/optical business in Georgia. Lurue faced an important managerial challenge as the company grew. She had been the main decision maker for the company making virtually all the decisions as to how the company should be run. As the company grew she found this hands on decision making style cumbersome. She noticed that her employees were very motivated whenever she asked their opinions and frequently came up with great ideas. Her challenge was to decide whether to remain involved in all decisions or empower employees to make some of them. To do so could have good consequences: increased creativity and motivation; or bad consequences: lost customers if the decisions backfired. What should she do? Suggested Questions: 1. What issues should Lurue Lord consider in deciding whether or not to empower her employees? 2. Is it possible to retain complete decision making control at the top of an organization? 3. What would Lurue Lord gain or lose by retaining decision making control? 4. What would she gain or lose by empowering her employees to make some of the decisions? INTRODUCTION: Decision Making is the process of specifying the nature of a particular problem or opportunity and selecting among available alternatives how to solve the problem or capture the opportunity. Decision Making is a two-stage process 1. Formulation Phase a. Identifying the problem or opportunity b. Gather information c. Develop performance expectations d. Diagnose causes of and relationships among contributing factors 2. Solution Phase a. Generate alternatives b. Select the preferred solution c. Implement the solutions 70
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d. Monitor and evaluate the outcome ENHANCEMENT: At this point, you might stop and grab student interest by reminding them that they have all made a major decision in their lives not so long ago—where to attend college. I elicit information from them on how they made their decisions and then return over and over again to this information while discussing the various decision making models. In general, students seem to do a better job of internalizing the various models when we trace them through a decision to which they can all relate. Below are some concrete questions you can use to help draw out the key aspects of their decision about where to go to college. I have found these provide a solid base of details and examples to use as I walk students through the various decision making models. 1. Where did they get information about colleges? They will provide many answers. I like to ask them to expand on and justify their answers. This tends to get them more involved than just a one word answer does. It can also reveal some interesting diversity and cultural concerns and issues.
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