RETAIL MANAGEMENT - NOLAN's finest foods CATEGORY...

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Click to edit Master subtitle style 7/7/11 NOLAN’s finest foods CATEGORY MANAGEMENT Denny B. JosepH Makushla Santimano MANU SRINIVAS Mohamed Sahle Nikhil Pandit Rohan Katre Varun Deshpande
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7/7/11 CASE FACTS q Full-service retailer q Offers one-stop shopping q High-end food and drug combo stores q Promotional pricing q Market leaders in San Francisco Bay Area q Threat from Valumart grocery chain (10 New Combo centers) q ROBERT IGNACIO – Director of Strategic Planning q Inexperienced in Category management q Pilot test Shampoo category OBJECTIVE – To review the product category and make recommendations
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7/7/11 Question 1 What are the national sales trends in the shampoo category? EXHIBIT 1 52 Weeks # Active SKUs % New SKUs # SKUs Handled SKU Dollar Velocity Category 1,974 15% 235 $ 1.64 Brands 1,714 16% 229 $ 1.65 Private Label 241 12% 5 $ 1.33 Generic 19 n/a 1 $ 1.00 15% increase in category SKUs 16% increase in Brand SKUs 12% increase in Private Label SKUs No changes in Generic SKUs
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Question 1 EXHIBIT 2 Food – Share decrease by 1.2% Drug – Share drecrease by 0.6% Mass Merchants – Share increase by 1.8%
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This note was uploaded on 06/24/2011 for the course MGMT 301 taught by Professor Venkat during the Summer '11 term at Symbiosis International University.

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RETAIL MANAGEMENT - NOLAN's finest foods CATEGORY...

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